Genentech is a pioneering biotechnology company based in South San Francisco, California. Founded in 1976, it is considered one of the originators of the biotech industry. Genentech focuses on discovering, developing, manufacturing, and commercializing medicines for serious or life-threatening medical conditions. Key facts about Genentech: -Therapeutic Areas: It has developed therapies in oncology, immunology, neuroscience, ophthalmology, and infectious disease. -Innovation: Genentech was the first company to successfully produce human insulin using recombinant DNA technology. -Ownership: It became a wholly owned subsidiary of the Swiss pharmaceutical company Roche in 2009, but it continues to operate as an independent center for R&D within the Roche Group. -Flagship Products: Includes blockbuster biologics like Avastin (cancer), Herceptin (breast cancer), Lucentis (eye disease), and Rituxan (lymphoma and autoimmune diseases).
Delivery Strategy and Surgeon Engagement - Medical Device Development
My primary responsibility is for drug delivery device strategy and portfolio management. Within that role, I am responsible for overseeing all surgeon (users) engagement to coordinate their involvement in the device development process. My role is directly aligned with our device engineering group, functioning as the commercial planning/commercial operations lead. Responsibilities include: • Managing our targeted therapeutic delivery device portfolio and identify opportunities to expand our offering of surgical devices designed to deliver therapeutics to very specific locations in the body. • I develop business cases for vetted opportunities, create Target Product Profiles, and propose those opportunities to various leadership groups for project initiation. • I work directly with the device development engineering team throughout the development process to ensure that the device is satisfying all surgeon requirements. • I work with surgeons and medical societies to maintain a high level of engagement and relationship development to enable our team to have open access to a large group of key stakeholders.
Participants will learn how a business related role integrates into the Research & Development process for designing surgical instruments and medical devices. Beyond surgical human factors / device usability, students will get a very broad perspective on the many roles and opportunities available in the medical device field, including sales, marketing, strategic marketing (global expansion), product development and device engineering.
